When it comes to going on holiday, most people tend to think of summer as the ideal time. However, winter is a magical time of year, and it can be a great time to market your holiday let. The holiday season is a popular time for short Christmassy trips and many people are looking for a cosy and inviting place to stay during the colder months. Promoting the benefits of a winter stay and the amenities your property has to offer can help boost revenue during the off-season. Here are some tips for marketing your holiday let in winter.
Ready to welcome Christmas travelers? Time to start "sleigh-ing" the competition!
Get Festive
The holiday season is a special time of year, and many people are looking for a place to stay that can help them get into the festive spirit. Taking advantage of Christmas and New Year in your marketing materials can help draw guests to you holiday let. For example, you could highlight the Christmas decorations in your property, or talk about nearby holiday events and activities.
Highlight Winter Features
One of the best ways to market your holiday let in winter is to highlight the winter features of your property. For example, if you have a fireplace or a hot tub, make sure it’s prominently featured in your marketing. Winter is a time for warmth so focusing on the cosy factors of your property can help it feel like a home away from home. Make sure your property is well-heated and has plenty of blankets and pillows to keep guests warm and comfortable during their stay. You could also offer hot chocolate or other warm drinks as a welcome gift.
Offer Promotions
The winter period can be a slower time for business, with shorter stays and lower occupancy. Offering promotions can help increase revenue and attract guests who might not have considered your property during the warmer months. You could also offer a special package that includes winter activities or events.
Partner With Local Businesses
Partnering with local businesses can be a great way to market your holiday let in winter. For example, you could partner with a nearby Christmas market or ice-skating rink to offer your guests discounts. You could also partner with a local restaurant to offer a special winter-themed menu, or include local products in your welcome hampers.
Harnessing the advantages of the winter period within your marketing strategy can help boost business despite colder weather and stricter schedules. By promoting your property as a winter wonderland and highlighting Christmas activities you can make the most of the winter season.
