lighthouse norfolk holiday let vacation rental

How to Make Your Holiday Rental Stand Out from the Competition

As a holiday let owner, you face a lot of competition.

 With so many properties available, it can be challenging to attract guests and book more stays. However, with the right strategy, you can make your holiday let stand out and start seeing more bookings.

Streamline the booking process

Using an online booking software makes it easier for guests to book a stay at your property. By providing a user-friendly platform, you can make the booking process simple and stress-free for guests, which can lead to more bookings.

Offer unique amenities

Think about what sets your holiday let apart from other properties in the area. Maybe you have a beautiful outdoor space, a hot tub, or a fully equipped kitchen. Highlighting these unique amenities can help your holiday let stand out and attract guests looking for a specific type of experience. Assess what competitors are offering, then add more!

Provide excellent customer service

Good customer service can be the difference between a guest who never returns and one who becomes a repeat visitor. Respond promptly to inquiries, offer helpful information about the local area, and be available to answer any questions or resolve any issues during the guest’s stay.

hot tub amenities holiday let uk

Invest in professional photography

High-quality photos are essential for showcasing your holiday let and attracting guests. Investing in professional photography can help you create a visual representation of your property that accurately reflects its features and ambiance.


In order for guests to find your holiday let, it’s important that your listing appears at the top of search engine results. This can be achieved through search engine optimisation (SEO) strategies, such as using keywords in your listing and including high-quality photos and descriptions.

Special offers

Special promotions and discounts can be an effective way to attract new guests and increase bookings. Consider offering a discount for first-time guests or offering a discount for stays during off-peak times.

Encourage guest reviews

Guest reviews can be a powerful tool for attracting new guests and increasing bookings. Encourage guests to leave reviews by providing an excellent customer experience, responding to any issues promptly, and making it easy for guests to leave reviews through online review platforms. When taking bookings through Bookalet, you can collect reviews and display them via our Reviews Widget.

lighthouse norfolk holiday let vacation rental

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