With the rise of social media and the influence of social media personalities, influencer marketing has become an increasingly popular way for businesses to promote their products and services.
This is especially true in the holiday let industry, where the competition is high, and attracting new guests is crucial for success.
Build a Relationship with Influencers
The first step is to identify influencers that are relevant to your business and build a relationship with them. Look for influencers who have a strong social media presence and a following that is relevant to your target audience. For example, if you run a luxury holiday let in France, you might consider working with travel bloggers who specialise in European and have a following in your target market.
Once you have identified potential influencers, reach out to them and introduce yourself and your business. Offer them a free stay at your holiday let in exchange for them promoting it on their social media channels. Be sure to establish clear expectations and guidelines before the collaboration begins to avoid any misunderstandings. We recommend always using a contract when working with influencers.
Collaborate on Content
Once you have established a relationship with an influencer, collaborate on content that promotes your holiday let. This could include social media posts, blog posts, videos, or photos that showcase the features and amenities of your holiday let.
Work with the influencer to come up with creative and engaging content that will resonate with their audience. Make sure to provide them with any necessary information and resources, such as high-quality photos, to help them create content that accurately represents your holiday let.
Often, the more organic content performs best. This might mean that your holiday let is mentioned within a longer travel video. You should communicate with the influencer to decide what kind of content you are both expecting.
Leverage Influencer's Following
One of the key benefits of working with influencers is their ability to reach a wider audience. When an influencer promotes your holiday let on their social media channels, their followers will see it, and if they are interested, they may share it with their own followers.
To maximize the reach of your influencer marketing campaign, encourage the influencer to use relevant hashtags and to tag your business in their posts. This will help your holiday let to be discovered by people who are interested in similar content.
Like any marketing campaign, it’s essential to monitor the results of your influencer marketing efforts. Keep track of metrics such as engagement rates, follower growth, and bookings generated by the campaign.
This will help you to understand the effectiveness of your influencer marketing strategy and make any necessary adjustments for future campaigns.
While big-name influencers with millions of followers can certainly help promote your business, don’t underestimate the power of micro-influencers. These are influencers with smaller followings, typically ranging from a few thousand to around 100,000 followers. While their reach may be smaller, micro-influencers tend to have a more engaged and loyal following, and they often specialize in niche topics that are highly relevant to your target audience.