As a holiday let owner, it’s important to stay up to date with the latest trends in the travel industry. One trend that has gained immense popularity in recent times is workation. A workation – a combination of the words ‘work’ and ‘vacation ‘- is a concept where people combine work and leisure by working from a vacation destination. A workation can offer several benefits to employees including increased productivity, improved work-life balance and enhanced team bonding.
Why Are Workation Guests Beneficial For Holiday Lets
Increased Occupancy:
Workation guests tend to stay during off-peak seasons, this can be incredibly beneficial in boosting the typically low occupancy rates of these periods.
Attract a broader range of customers:
Having a wide range of customers will increase revenue. Catering for remote workers will increase customer satisfaction and loyalty, giving your let a competitive advantage.
Positive Reviews:
Workation guests are likely to leave positive reviews if their working requirements are accommodated. This can help attract more guests to your let, showing other freelancers or business owners that they can work remotely.
How to Attract Workation Guests to Your Holiday Let
Offer High-Speed Internet:
Workation guests require high-speed internet to work effectively. Make sure your holiday let offers reliable and fast internet connectivity.
Create a Work-Friendly Environment:
Create a work-friendly environment in your holiday let by offering amenities such as a comfortable work desk, ergonomic chair, and ample lighting.
Offer Flexible Check-in and Check-out Times:
Workation guests may have different schedules, so offering flexible check-in and check-out times can be highly beneficial.
Provide Access to Co-Working Spaces:
Consider partnering with local co-working spaces to offer workation guests access to a professional work environment.
Offer Leisure Activities: Workation guests want to maintain a healthy work-life balance and enjoy leisure activities during their stay. Offer activities such as outdoor excursions or local cultural experiences to enrich their time not working.
Market Your Holiday Let as a Workation Destination:
Market your holiday let as a workation destination by using social media, email marketing, and other promotional channels. Highlight the amenities and benefits that your holiday let offers for workation guests.
Taking a workation is a trend that is here to stay, and holiday let owners can leverage this trend to attract more guests and boost revenue. By providing the facilities remote workers need you can attract this growing market segment, benefiting both your business and your customers.
