What Should I Post on Social Media to Promote My Holiday Let Property?

What Should I Post on Social Media to Promote My Holiday Rental Property?

Social media can be the most powerful tool when promoting your holiday rental. But sometimes it can be difficult to know what to post. Here are some ideas for those times when you are stuck for what to say!

1. Reviews

Share recent reviews you have received to give potential guests confidence in your property. Seeing what other visitors have said is often more reassuring than reading what you have said about your own property. 

2. Before & After 

Show an insight into what your property used to look like; especially if it is a period property with an interesting history. This will also show guests the care and detail you have put into making it what it is today.

3. Interior Photos

Share images that aren’t already on your website. 

4. The Local Area

Share photos of your favourite local spots – including your favourite restaurants, parks, beaches, walks or galleries.

5. Guests Photos

If your guests tag you in photos on social media, make sure you share them! Not only does this show your property in use, it also adds a sense of trust, much like reading reviews. A great example of this is Nar Valley Cottages who often share visitors posts via Instagram stories.

6. Share Posts by Local Businesses

Build connections with local businesses by sharing their posts. For example, if the local pub or restaurant have a new winter dish, why not share this post? Hopefully they will return the favour! 

7. Local News

Share stories which feature your local town, whether its a scarecrow festival or a church fate. This will help your guests to see what the location is like, as well as letting them know what events are on during their stay. Share Facebook events to help guests plan in advance. 

8. Get Personal

Especially if you live on-site, don’t be afraid of sharing some of your personality. This can make your property feel more welcoming, as though your guests already know you! 

Which Social Media Platforms are Best for Promoting my Holiday Let?


Instagram allows you to build a feed of beautiful photos, a bit like a digital photo album. Use this to show off how your property and the experience that comes with it! Also be sure to post regular instagram stories, showing a bit of behind the scenes or just reposting a good review. Stories only last 24 hours, but can be saved in Instagram ‘Highlights’ if you choose to do so. Use hashtags to reach a wider audience.


Facebook is great for sharing both photos and updates. Create a business page, rather than just using your profile. People can share your page with their friends, leave reviews and comment on your page. Facebook is good for building a trustworthy business.


Keep potential guests up to date with quick twitter updates. Twitter is also great for answering any queries your guests may have. Use hashtags to reach a wider audience, for example #norfolk #seaside will make your tweets visible to people looking at these hashtags.


Pinterest is increasingly popular as a search engine for planning, especially for special occasions. If your holiday let is ideal for honeymoons or weddings, make sure you get on Pinterest so that people can save your property to their wedding ‘board’, ready to book later. 

Being active on social media can feel like a challenging task, but is worth the time and effort. Your online presence is vital to getting an increased number of bookings. 

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