website for holiday lets

3 Top Tips on Getting More Direct Bookings via your Website with Bookalet

3 Top Tips on Getting More Direct Bookings via your Website with Bookalet

Direct bookings using the Bookalet booking widgets are a great way of avoiding commission fees from listing sites. With the loss in bookings over the Coronavirus pandemic, this has become more important than ever. We have put together a guide of top tips on how to make the most of your Bookalet widgets and increase bookings in 2020.

Use video content as much as possible

According to IMPACT, just mentioning the word ‘video’ in an email subject line can increase the click-through rate by around 13%. Why not share a video tour of your property to gain more engagement on social media? Videos up to 2 minutes long get the most engagement.

Make the most of email marketing

Email marketing is an important part of holiday let marketing strategies. Organise an email marketing schedule and send regular updates to previous guests, keeping them informed on any special offers or discount codes.

Did you know that you can export a mailing list from your Bookalet account to MailChimp?

Ask guests to leave reviews

A great way to ‘sell’ your holiday let is to share what real people are saying. Be sure to ask guests to leave reviews online and don’t be afraid to upload photographs of your guestbook if you get an especially good entry too. Invite previous guests to follow you on social media so that you have more chance of them leaving positive comments or tagging you in photos of their stay.

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